General Auction of Many House-Clearance Items inc. Georges Frydman, Blonde Ercol, Doulton, Jual Curve, White Goods, Victorian Furniture, Instruments and more.
Lot 522: A Vintage Westward Ho! Enamel Smoking Mixture Advertising Sign
A vintage large-format vitreous enamel advertising sign for “Westward Ho!” Smoking Mixture. The sign is constructed from heavy-gauge steel plate with a white enamel ground featuring bold red sans-serif lettering. The text is arranged in three horizontal lines reading “WESTWARD HO!” / SMOKING / MIXTURE. The sign retains its original pre-drilled mounting holes along the upper and lower horizontal edges. While no maker’s mark is visible on the surface, the brand is historically associated with the British tobacco firm W.D. & H.O. Wills. The sign displays a high-gloss finish characteristic of vitreous enamel, which has preserved the vibrancy of the red pigment despite significant weathering and surface impacts.
Width: 101.5 cm.
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